Your logo is your a big part of your company brand. Your brand is what people think of when they think of your business. When you think of Coca-Cola, what is the first image that comes to your mind? I am sure it is something that has their logo on it, like one of their cans.
You want to make sure that your logo is very impressive. You want it to stand out in people’s minds, yet be simple and elegant. You want your it to look very professional. A logo is something that you really should invest in. It is worth paying a designer to create a graphic that will really work for your business.
Your logo should be everywhere. Here are some places that you should take a look at in your own business to make sure you are including your logo everywhere:
- Your homepage
- EVERY page on your website
- Your blog
- Your sales pages
- Every product you create. (Notice that even clothing designers put their logo somewhere on the clothes or shoes)
- Your business card
- Any printable materials that describe your business or your products
- Any freebies that you hand out
- Every HTML email that you send out
- Your invoices or billing notices
Do you have any unusual ways to display your logo? Share your thoughts here.
