This is a new marketing tip that I just recently heard about. It’s one that I want to try myself.
Take one of your articles or speeches and create bullet points from the content. Turn the bullet points into a multi-slide PowerPoint presentation and add images. Make sure to add your business logo and bio at the beginning of the presentation with a link to your website, so they know who the content is from and how to get more information.
Distribute the .ppt file to websites like myplick, slide, slideboom, slideshare, and scribd. When people search in google for certain keywords, your ppt files will be searched and may show up in their search results. People searching these sites will find your slides as well. This will give your business added exposure.
Now I don’t have PowerPoint and you may not either, but there is a free product available that does the same thing and will even create the file with the .ppt extension, so that people with PowerPoint can open the file. The .ppt extension is important when saving your file, if you want your readers to be able to view it. The free product I use to create presentations is called OpenOffice Impress. Here is the link to the download page.
OpenOffice is free to download and the installation is fairly straightforward. When you are doing the install, you will want to select Impress, which is the actual presentation software. You can check out the other features of the package, but you may want to uncheck any you do not need to install.