Before jumping into social media, it’s a good idea to find out if your target market is on that site and USING it. There may be a lot of people out on twitter, but only 10% of those on twitter are even active. Once you decide which social media sites you want to use, it’s [...]

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Yesterday I was speaking to a potential client while I was mingling at a networking meeting. She brought up a struggle she was having that I know is so common to many people. We all experience it at some point or another. Not doing something that you know you need to do to grow your [...]

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