Before jumping into social media, it’s a good idea to find out if your target market is on that site and USING it. There may be a lot of people out on twitter, but only 10% of those on twitter are even active. Once you decide which social media sites you want to use, it’s important to figure out what you want to get out of your posts. What is your purpose for being there? And what are the results you want to achieve?

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