Part of creating a great brand for your business is to determine your identity. An identity is what makes your business unique from all your competitors. It is what makes you stand out. It does not necessarily make you a better business, but it does make you unique and helps your prospect determine what your [...]

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There’s more to networking than just finding prospects. A great business is based off of a large, supportive community comprised of several types of people. Your community should include:

Prospects/clients
Teachers/coaches/mentors
Referral sources
Partners/potential partners
People supporting you in the growth of your business

Take a look at the people currently in your community. Who is missing? Who should be in [...]

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Earlier in my business, people were sending me great feedback on my services and my work, but they weren’t quantitative enough to be really compelling to my prospects. What I wanted to do with the feedback from my clients was to use them as testimonials. After working with each client, I know how much my services have [...]

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Email marketing is one of the most effective marketing tools we have at our disposal. Even with social media getting all the hype, email lists are still the way to make profits on the internet. Social media is a great way to get names and email addresses onto your email list. Once you have this [...]

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When people perceive you to be an expert in your field, that means you have gained instant credibility. People buy from those they know, like and trust. Getting to know, like and trust someone can take a while, but there are short cuts to the process. The key is knowing what those shortcuts are.
Have you ever [...]

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