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	<title>Cereus Women &#187; business brand</title>
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		<copyright>&#xA9;Kimberly Reddington </copyright>
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		<itunes:summary>Business Growth  Marketing for Women</itunes:summary>
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		<title>Your Identity &#8211; Does Your Business Have One?</title>
		<link>http://www.cereuswomen.com/2010/08/29/your-identity-does-your-business-have-one/</link>
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		<dc:creator>Kimberly Reddington</dc:creator>
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		<description><![CDATA[Part of creating a great brand for your business is to determine your identity. An identity is what makes your business unique from all your competitors. It is what makes you stand out. It does not necessarily make you a better business, but it does make you unique and helps your prospect determine what your [...]]]></description>
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		<title>Branding Toolkit: What Have You Accomplished?Part 5 of 5</title>
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		<pubDate>Mon, 10 Aug 2009 15:00:04 +0000</pubDate>
		<dc:creator>Kimberly Reddington</dc:creator>
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		<description><![CDATA[This post is the fifth in a series of how to build a brand for your business. A brand is another way of answering why are you in business, what are you offering, and what impression do you want your customers to get from you.
People like to see that you have accomplished something. Whether it [...]]]></description>
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		<title>Branding Toolkit: What Makes You Different?Part 4 of 5</title>
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		<pubDate>Thu, 06 Aug 2009 15:00:47 +0000</pubDate>
		<dc:creator>Kimberly Reddington</dc:creator>
				<category><![CDATA[business brand]]></category>
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		<description><![CDATA[This post is the fourth in a series of how to build a brand for your business. A brand is another way of answering why are you in business, what are you offering, and what impression do you want your customers to get from you.
No matter where you are trying to market your business, whether [...]]]></description>
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		<title>Branding Toolkit: What is Your Story?Part 3 of 5</title>
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		<pubDate>Mon, 03 Aug 2009 13:57:50 +0000</pubDate>
		<dc:creator>Kimberly Reddington</dc:creator>
				<category><![CDATA[business brand]]></category>
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		<description><![CDATA[This post is the third in a series of how to build a brand for your business. A brand is another way of answering why are you in business, what are you offering, and what impression do you want your customers to get from you.
Everyone has a story. Everyone has a reason for starting their [...]]]></description>
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		<title>Branding Toolkit: Who Are You?Part 2 of 5</title>
		<link>http://www.cereuswomen.com/2009/07/30/branding-who-are-youpart-2-of-5/</link>
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		<pubDate>Thu, 30 Jul 2009 13:23:39 +0000</pubDate>
		<dc:creator>Kimberly Reddington</dc:creator>
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		<description><![CDATA[This post is the second in a series of how to build a brand for your business. A brand is another way of answering why are you in business, what are you offering, and what impression do you want your customers to get from you.
The question &#8220;Who are you?&#8221; may seem like such a simple [...]]]></description>
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		<title>Branding Toolkit: What Do You Stand For?Part 1 of 5</title>
		<link>http://www.cereuswomen.com/2009/07/27/branding-what-do-you-stand-for/</link>
		<comments>http://www.cereuswomen.com/2009/07/27/branding-what-do-you-stand-for/#comments</comments>
		<pubDate>Mon, 27 Jul 2009 19:21:56 +0000</pubDate>
		<dc:creator>Kimberly Reddington</dc:creator>
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		<description><![CDATA[This post is the first in a series of how to build a brand for your business. A brand is another way of answering why are you in business, what are you offering, and what impression do you want your customers to get from you.
When someone provides a service for their business, they usually have [...]]]></description>
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