http://www.cereuswomen.com Mon, 30 Jan 2012 20:15:31 +0000 hourly 1 http://wordpress.org/?v=3.3 2009-2010 kim@cereuswomen.com (Kimberly Reddington) kim@cereuswomen.com (Kimberly Reddington) Business 1440 Business Growth & Marketing for Women mompreneur,small business,home based business,marketing,entrepreneur,wahm,women entrepreneur Kimberly Reddington Kimberly Reddington kim@cereuswomen.com no no http://www.cereuswomen.com/2011/04/10/why-are-woodpeckers-good-at-marketing/ http://www.cereuswomen.com/2011/04/10/why-are-woodpeckers-good-at-marketing/#comments Sun, 10 Apr 2011 22:50:53 +0000 Kimberly Reddington http://www.cereuswomen.com/?p=1387 http://www.cereuswomen.com/2011/04/10/why-are-woodpeckers-good-at-marketing/feed/ 0 4:13 Prefer to listen to this post or download it to your mp3 player? Last summer from around May-November we had a couple woodpeckers literally destroying our ... Prefer to listen to this post or download it to your mp3 player? Last summer from around May-November we had a couple woodpeckers literally destroying our house. If you come to visit, you can’t help but notice all the holes they made in the shingles. There must be 50 shingles that need to be replaced. I started counting one day, but lost track of where I was. I used to think these little guys were quite cute until I realized how incredibly persistent they are. These persistent, little things would spend hours, I mean hours, pecking away at our house. We would run outside and scream to scare them away only to have them come back again and again.   They were determined to get what they wanted. They were hungry. First, we thought they were looking for bugs, so I called a pest control company. They didn’t seem to know for sure, but thought the holes resembled a mating pattern for these birds. I was told we don’t have any bugs. The company wouldn’t even spray for bugs.   They also told us that these birds are protected by the government because they are migratory. Gosh, if I knew I could be protected, I would have migrated myself a long time ago.   Anyway, these birds were pretty darn hungry. Whether it was for bugs or for a new mate, they weren’t stopping until they got what they wanted.   Let me repeat that because it’s SO important…They weren’t stopping until they got what they wanted. If your business isn’t as successful as you want YET, then you will want to repeat that sentence a third time.   That’s what I want you to do when you are marketing your business. Don’t stop until you get the business you are looking for. Most businesses are not successful overnight, it takes consistency and persistency. It takes coming back again and again and making new holes.   When the woodpecker didn’t find what he was looking for in one hole, he moved on and made another hole. He kept making new holes, yet he was also consistent in where he chose to make these holes. He tended to make them in certain places around the house. He knew where his target market was located, he just wasn’t 100% sure how to get in and reach it.   As a marketer for your business, you need to hone in on the location and the particular market. Discover exactly what (or who) it is you are looking for. Once you find a group of people in your market hone in and use different tactics to reach that audience. The more holes…er…I mean, tactics you use, the more you will find you are reaching your target.   Think of a time in your life when you had to work really hard to get something that you know you just had to have. How did you get it? How long did it take for it to happen? How many hoops did you have to jump through to get there? How did you feel after achieving that goal?   I’d love to hear your stories of achievement and success. Post them as a comment to the blog.   business growth, marketing Kimberly Reddington no no http://www.cereuswomen.com/2011/03/17/could-you-use-a-little-coaching/ http://www.cereuswomen.com/2011/03/17/could-you-use-a-little-coaching/#comments Thu, 17 Mar 2011 14:00:21 +0000 Kimberly Reddington http://www.cereuswomen.com/?p=1366 http://www.cereuswomen.com/2011/03/17/could-you-use-a-little-coaching/feed/ 0 http://www.cereuswomen.com/2010/12/26/generate-excitement-for-your-clients/ http://www.cereuswomen.com/2010/12/26/generate-excitement-for-your-clients/#comments Sun, 26 Dec 2010 22:50:18 +0000 Kimberly Reddington http://www.cereuswomen.com/?p=1251 http://www.cereuswomen.com/2010/12/26/generate-excitement-for-your-clients/feed/ 0 http://www.cereuswomen.com/2010/12/12/stop-trading-dollars-for-hours/ http://www.cereuswomen.com/2010/12/12/stop-trading-dollars-for-hours/#comments Sun, 12 Dec 2010 22:50:58 +0000 Kimberly Reddington http://www.cereuswomen.com/?p=1243 http://www.cereuswomen.com/2010/12/12/stop-trading-dollars-for-hours/feed/ 0 6:51 Some of my clients have a common fear of success. This fear can stop you from growing your business because you may be afraid that ... Some of my clients have a common fear of success. This fear can stop you from growing your business because you may be afraid that you will become overwhelmed or too busy to handle all the work and the clients. Another reason for this fear is that you may be trading dollars for hours. Once you reach the limit of the amount of hours you are putting in, there are just not any more hours to work. Your income becomes maxed out. Watch this video to learn how can you setup your business to avoid these situations. After you watch the video, please post your experiences here. The more we share with each other, the more we can learn from each other.    Prefer to listen to this post or download it to your mp3 player? Please post how are you managing to make more money without investing too many hours? Or if you feel you aren't managing this well, post your questions and challenges, I will personally answer them. business growth, podcasts Kimberly Reddington no no http://www.cereuswomen.com/2010/11/28/eliminating-some-of-your-fears/ http://www.cereuswomen.com/2010/11/28/eliminating-some-of-your-fears/#comments Sun, 28 Nov 2010 22:50:40 +0000 Kimberly Reddington http://www.cereuswomen.com/?p=1222 http://www.cereuswomen.com/2010/11/28/eliminating-some-of-your-fears/feed/ 0 7:17 Sometimes without us even knowing it, we are stopping ourselves from growing and doing the things we know we need to do. There is usually ... Sometimes without us even knowing it, we are stopping ourselves from growing and doing the things we know we need to do. There is usually an underlying fear holding us back. Sometimes instead of overcoming those fears, we can try to eliminate them altogether. Listen to an example of how I personally eliminated my fears I had in creating a new program. I eliminated the fears that were holding me back from completing what I needed to do.    Prefer to listen to this post or download it to your mp3 player? I'm still testing out my WordPress training. From my guinea pig sessions, I learned that I want to change the model I am using to teach the program. It's working, but I know it can be much better. Want to learn more about my WordPress training? http://CereusTraining.com Please share your stories about ways you have eliminated or overcome a fear to grow your business. Share them by adding a comment to this blog. business growth, personal growth, podcasts Kimberly Reddington no no http://www.cereuswomen.com/2010/10/24/5-big-reasons-why-you-should-charge-per-project-and-not-per-hour/ http://www.cereuswomen.com/2010/10/24/5-big-reasons-why-you-should-charge-per-project-and-not-per-hour/#comments Sun, 24 Oct 2010 22:45:01 +0000 Kimberly Reddington http://www.cereuswomen.com/?p=1162 http://www.cereuswomen.com/2010/10/24/5-big-reasons-why-you-should-charge-per-project-and-not-per-hour/feed/ 0 http://www.cereuswomen.com/2010/09/12/the-power-of-a-mastermind/ http://www.cereuswomen.com/2010/09/12/the-power-of-a-mastermind/#comments Sun, 12 Sep 2010 22:45:21 +0000 Kimberly Reddington http://www.cereuswomen.com/?p=1125 http://www.cereuswomen.com/2010/09/12/the-power-of-a-mastermind/feed/ 0 http://www.cereuswomen.com/2010/07/09/a-quick-way-to-establish-yourself-as-an-expert/ http://www.cereuswomen.com/2010/07/09/a-quick-way-to-establish-yourself-as-an-expert/#comments Fri, 09 Jul 2010 15:39:26 +0000 Kimberly Reddington http://www.cereuswomen.com/?p=1055 http://www.cereuswomen.com/2010/07/09/a-quick-way-to-establish-yourself-as-an-expert/feed/ 3 2:49 When people perceive you to be an expert in your field, that means you have gained instant credibility. People buy from those they know, like and ... When people perceive you to be an expert in your field, that means you have gained instant credibility. People buy from those they know, like and trust. Getting to know, like and trust someone can take a while, but there are short cuts to the process. The key is knowing what those shortcuts are. Have you ever attended a networking meeting? If you have, then you know how long it could take for everyone in that room to not only know who you are, but to like and trust you. Listen to this short video for a much quicker way to establish yourself as the expert and to have EVERYONE in the room immediately trust you. Prefer to listen to this post or download it to your mp3 player? I speak on several different topics about marketing your business effectively. For a list of suggested topics for your organization or radio show, click here. mompreneur,small business,home based business,marketing,entrepreneur,wahm,women entrepreneur Kimberly Reddington no no http://www.cereuswomen.com/2010/06/29/how-to-get-referrals-and-word-of-mouth-when-your-business-is-new/ http://www.cereuswomen.com/2010/06/29/how-to-get-referrals-and-word-of-mouth-when-your-business-is-new/#comments Tue, 29 Jun 2010 14:24:35 +0000 Kimberly Reddington http://www.cereuswomen.com/?p=1011 http://www.cereuswomen.com/2010/06/29/how-to-get-referrals-and-word-of-mouth-when-your-business-is-new/feed/ 1 http://www.cereuswomen.com/2010/04/26/stop-chasing-clients/ http://www.cereuswomen.com/2010/04/26/stop-chasing-clients/#comments Mon, 26 Apr 2010 14:03:30 +0000 Kimberly Reddington http://www.cereuswomen.com/?p=957 http://www.cereuswomen.com/2010/04/26/stop-chasing-clients/feed/ 0 http://www.cereuswomen.com/2010/04/16/what-i-have-been-working-on/ http://www.cereuswomen.com/2010/04/16/what-i-have-been-working-on/#comments Fri, 16 Apr 2010 13:00:11 +0000 Kimberly Reddington http://www.cereuswomen.com/?p=908 http://www.cereuswomen.com/2010/04/16/what-i-have-been-working-on/feed/ 0 3:25 Would you like help identifying your ideal clients and learning what they can't live without? Are you trying to find out who your target market is and ... Would you like help identifying your ideal clients and learning what they can't live without? Are you trying to find out who your target market is and how to find them?  Are you have trouble converting leads and prospects into clients? Check out the following video to found out how to get some answers to these questions and much more. Also, find out why I chose a particular woman entrepreneur to be my partner on this project. Do you want to download the audio for your mp3 player? business growth, deciding on a business, podcasts Kimberly Reddington no no http://www.cereuswomen.com/2010/03/29/starting-a-business-process/ http://www.cereuswomen.com/2010/03/29/starting-a-business-process/#comments Mon, 29 Mar 2010 14:07:34 +0000 Kimberly Reddington http://www.cereuswomen.com/?p=850 http://www.cereuswomen.com/2010/03/29/starting-a-business-process/feed/ 2 5:50 Starting a business can be broken down into steps. Over the past 15 years, I have studied entrepreneurs from different types of service businesses. I ... Starting a business can be broken down into steps. Over the past 15 years, I have studied entrepreneurs from different types of service businesses. I have compared those who are successful with those who are just getting by. Is there a difference between the two? You bet! What I have learned over the years is that there are as many different ways to start a business as there are types of businesses. But knowing this doesn't help you get your business started. I asked myself if there was a common pattern amongst many successful entrepreneurs, and I noticed that there is a distinct pattern. I took that pattern and turned it into my 5 Step Business Success Formula. I then asked you what you were looking for from a mentor, and you responded that you would like a step-by-step approach to getting started. You want to learn from someone who says, "do this, then do this." Watch this video for an overview of the 5 most important steps that every successful entrepreneur follows when they start a new business venture. Do you want to download the audio for your mp3 player? I'm in the process of developing a workshop that will take these 5 steps and break them down into a very defined process of starting a business. What would you need from this workshop to feel it would be worth your while? business growth, podcasts Kimberly Reddington no no http://www.cereuswomen.com/2010/02/22/hosting_seminar_webinar_teleseminar_that_could_benefit_a_mama_ceo/ http://www.cereuswomen.com/2010/02/22/hosting_seminar_webinar_teleseminar_that_could_benefit_a_mama_ceo/#comments Mon, 22 Feb 2010 15:13:53 +0000 Kimberly Reddington http://www.cereuswomen.com/?p=788 http://www.cereuswomen.com/2010/02/22/hosting_seminar_webinar_teleseminar_that_could_benefit_a_mama_ceo/feed/ 0 http://www.cereuswomen.com/2010/02/18/moms-running-businesses/ http://www.cereuswomen.com/2010/02/18/moms-running-businesses/#comments Thu, 18 Feb 2010 14:00:04 +0000 Kimberly Reddington http://www.cereuswomen.com/?p=770 http://www.cereuswomen.com/2010/02/18/moms-running-businesses/feed/ 1 http://www.cereuswomen.com/2010/02/01/information-overload/ http://www.cereuswomen.com/2010/02/01/information-overload/#comments Mon, 01 Feb 2010 19:56:36 +0000 Kimberly Reddington http://www.cereuswomen.com/?p=707 http://www.cereuswomen.com/2010/02/01/information-overload/feed/ 0 http://www.cereuswomen.com/2010/01/10/free-products-from-mom-entrepreneur-experts/ http://www.cereuswomen.com/2010/01/10/free-products-from-mom-entrepreneur-experts/#comments Sun, 10 Jan 2010 11:00:52 +0000 Kimberly Reddington http://www.cereuswomen.com/?p=670 http://www.cereuswomen.com/2010/01/10/free-products-from-mom-entrepreneur-experts/feed/ 7 http://www.cereuswomen.com/2010/01/07/grant-for-mom-entrepreneurs/ http://www.cereuswomen.com/2010/01/07/grant-for-mom-entrepreneurs/#comments Thu, 07 Jan 2010 15:30:19 +0000 Kimberly Reddington http://www.cereuswomen.com/?p=666 http://www.cereuswomen.com/2010/01/07/grant-for-mom-entrepreneurs/feed/ 3 http://www.cereuswomen.com/2009/12/21/find-out-the-experts-secrets/ http://www.cereuswomen.com/2009/12/21/find-out-the-experts-secrets/#comments Mon, 21 Dec 2009 17:00:41 +0000 Kimberly Reddington http://www.cereuswomen.com/?p=636 http://www.cereuswomen.com/2009/12/21/find-out-the-experts-secrets/feed/ 0 http://www.cereuswomen.com/2009/11/19/google-likes-to-see-websites-that-change-often/ http://www.cereuswomen.com/2009/11/19/google-likes-to-see-websites-that-change-often/#comments Thu, 19 Nov 2009 14:00:34 +0000 Kimberly Reddington http://www.cereuswomen.com/?p=589 http://www.cereuswomen.com/2009/11/19/google-likes-to-see-websites-that-change-often/feed/ 1 http://www.cereuswomen.com/2009/11/16/who-are-you-learning-from/ http://www.cereuswomen.com/2009/11/16/who-are-you-learning-from/#comments Mon, 16 Nov 2009 16:18:49 +0000 Kimberly Reddington http://www.cereuswomen.com/?p=593 http://www.cereuswomen.com/2009/11/16/who-are-you-learning-from/feed/ 0 http://www.cereuswomen.com/2009/09/04/motivation-business-grows/ http://www.cereuswomen.com/2009/09/04/motivation-business-grows/#comments Fri, 04 Sep 2009 13:43:39 +0000 Kimberly Reddington http://www.cereuswomen.com/blog/?p=461 http://www.cereuswomen.com/2009/09/04/motivation-business-grows/feed/ 0 http://www.cereuswomen.com/2009/07/17/list-building-suggestion/ http://www.cereuswomen.com/2009/07/17/list-building-suggestion/#comments Fri, 17 Jul 2009 21:15:26 +0000 Kimberly Reddington http://www.cereuswomen.com/blog/?p=379 http://www.cereuswomen.com/2009/07/17/list-building-suggestion/feed/ 0 http://www.cereuswomen.com/2009/07/09/drastically-increase-your-profit/ http://www.cereuswomen.com/2009/07/09/drastically-increase-your-profit/#comments Thu, 09 Jul 2009 19:51:42 +0000 Kimberly Reddington http://www.cereuswomen.com/blog/?p=370 http://www.cereuswomen.com/2009/07/09/drastically-increase-your-profit/feed/ 0 http://www.cereuswomen.com/2009/07/03/book-discussionmastermind-group/ http://www.cereuswomen.com/2009/07/03/book-discussionmastermind-group/#comments Fri, 03 Jul 2009 14:00:22 +0000 Kimberly Reddington http://www.cereuswomen.com/blog/?p=364 http://www.cereuswomen.com/2009/07/03/book-discussionmastermind-group/feed/ 2 http://www.cereuswomen.com/2009/06/28/become-a-leader-seth-godin-free-book/ http://www.cereuswomen.com/2009/06/28/become-a-leader-seth-godin-free-book/#comments Sun, 28 Jun 2009 18:46:52 +0000 Kimberly Reddington http://www.cereuswomen.com/blog/?p=356 http://www.cereuswomen.com/2009/06/28/become-a-leader-seth-godin-free-book/feed/ 0 http://www.cereuswomen.com/2009/06/03/surgery-is-scary/ http://www.cereuswomen.com/2009/06/03/surgery-is-scary/#comments Wed, 03 Jun 2009 16:54:41 +0000 Kimberly Reddington http://www.cereuswomen.com/blog/?p=345 http://www.cereuswomen.com/2009/06/03/surgery-is-scary/feed/ 0