You spent weeks or months putting together a new package or product. Maybe it is an ebook, workshop, audio program, training module, or something similar. You spent hours putting together the sales page and other marketing materials. You are even getting the traffic to come to your new sales page, but… NO ONE IS BUYING. [...]
The #1 Sentence to Remember When Marketing
Published in November 4th, 2010
The internet is a wealth of information on how to market a business. No matter what business you own, it is guaranteed that you can find information on how to market your individual business. So why are people so confused? Many entrepreneurs go crazy trying to sift through all the information. What works? What doesn’t? [...]
Do You Really Need To Define a Niche or Core Message?
Published in December 1st, 2008
Many solo professionals find it difficult to define a specific core message. They feel they will lose out on clients by limiting themselves, so they stay more general or they choose to define several niches because they aren’t sure how to pick just one. Staying too broad can cause more harm than good. The larger your audience, [...]
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