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	<title>Cereus Women &#187; core message</title>
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		<copyright>&#xA9;Kimberly Reddington </copyright>
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		<itunes:summary>Business Growth  Marketing for Women</itunes:summary>
		<itunes:author>Kimberly Reddington</itunes:author>
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		<title>Do You Really Need To Define a Niche or Core Message?</title>
		<link>http://www.cereuswomen.com/2008/12/01/do-you-really-need-to-define-a-niche-or-core-message/</link>
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		<pubDate>Tue, 02 Dec 2008 03:26:44 +0000</pubDate>
		<dc:creator>Kimberly Reddington</dc:creator>
				<category><![CDATA[core message]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[niche]]></category>

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		<description><![CDATA[Many solo professionals find it difficult to define a specific core message. They feel they will lose out on clients by limiting themselves, so they stay more general or they choose to define several niches because they aren&#8217;t sure how to pick just one.
Staying too broad can cause more harm than good. The larger your audience, the [...]]]></description>
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