http://www.cereuswomen.com Mon, 30 Jan 2012 20:15:31 +0000 hourly 1 http://wordpress.org/?v=3.3 2009-2010 kim@cereuswomen.com (Kimberly Reddington) kim@cereuswomen.com (Kimberly Reddington) Business 1440 Business Growth & Marketing for Women mompreneur,small business,home based business,marketing,entrepreneur,wahm,women entrepreneur Kimberly Reddington Kimberly Reddington kim@cereuswomen.com no no http://www.cereuswomen.com/2012/01/05/this-little-trick-helped-me-to-overcome-a-huge-feeling-of-overwhelm/ http://www.cereuswomen.com/2012/01/05/this-little-trick-helped-me-to-overcome-a-huge-feeling-of-overwhelm/#comments Thu, 05 Jan 2012 16:30:03 +0000 Kimberly Reddington http://www.cereuswomen.com/?p=1512 http://www.cereuswomen.com/2012/01/05/this-little-trick-helped-me-to-overcome-a-huge-feeling-of-overwhelm/feed/ 0 http://www.cereuswomen.com/2011/12/20/are-you-focusing-on-the-right-marketing-strategies/ http://www.cereuswomen.com/2011/12/20/are-you-focusing-on-the-right-marketing-strategies/#comments Tue, 20 Dec 2011 17:36:06 +0000 Kimberly Reddington http://www.cereuswomen.com/?p=1504 http://www.cereuswomen.com/2011/12/20/are-you-focusing-on-the-right-marketing-strategies/feed/ 0 http://www.cereuswomen.com/2011/06/06/this-is-something-you-do-not-want-to-do/ http://www.cereuswomen.com/2011/06/06/this-is-something-you-do-not-want-to-do/#comments Mon, 06 Jun 2011 14:00:36 +0000 Kimberly Reddington http://www.cereuswomen.com/?p=1448 http://www.cereuswomen.com/2011/06/06/this-is-something-you-do-not-want-to-do/feed/ 5 http://www.cereuswomen.com/2011/04/10/why-are-woodpeckers-good-at-marketing/ http://www.cereuswomen.com/2011/04/10/why-are-woodpeckers-good-at-marketing/#comments Sun, 10 Apr 2011 22:50:53 +0000 Kimberly Reddington http://www.cereuswomen.com/?p=1387 http://www.cereuswomen.com/2011/04/10/why-are-woodpeckers-good-at-marketing/feed/ 0 4:13 Prefer to listen to this post or download it to your mp3 player? Last summer from around May-November we had a couple woodpeckers literally destroying our ... Prefer to listen to this post or download it to your mp3 player? Last summer from around May-November we had a couple woodpeckers literally destroying our house. If you come to visit, you can’t help but notice all the holes they made in the shingles. There must be 50 shingles that need to be replaced. I started counting one day, but lost track of where I was. I used to think these little guys were quite cute until I realized how incredibly persistent they are. These persistent, little things would spend hours, I mean hours, pecking away at our house. We would run outside and scream to scare them away only to have them come back again and again.   They were determined to get what they wanted. They were hungry. First, we thought they were looking for bugs, so I called a pest control company. They didn’t seem to know for sure, but thought the holes resembled a mating pattern for these birds. I was told we don’t have any bugs. The company wouldn’t even spray for bugs.   They also told us that these birds are protected by the government because they are migratory. Gosh, if I knew I could be protected, I would have migrated myself a long time ago.   Anyway, these birds were pretty darn hungry. Whether it was for bugs or for a new mate, they weren’t stopping until they got what they wanted.   Let me repeat that because it’s SO important…They weren’t stopping until they got what they wanted. If your business isn’t as successful as you want YET, then you will want to repeat that sentence a third time.   That’s what I want you to do when you are marketing your business. Don’t stop until you get the business you are looking for. Most businesses are not successful overnight, it takes consistency and persistency. It takes coming back again and again and making new holes.   When the woodpecker didn’t find what he was looking for in one hole, he moved on and made another hole. He kept making new holes, yet he was also consistent in where he chose to make these holes. He tended to make them in certain places around the house. He knew where his target market was located, he just wasn’t 100% sure how to get in and reach it.   As a marketer for your business, you need to hone in on the location and the particular market. Discover exactly what (or who) it is you are looking for. Once you find a group of people in your market hone in and use different tactics to reach that audience. The more holes…er…I mean, tactics you use, the more you will find you are reaching your target.   Think of a time in your life when you had to work really hard to get something that you know you just had to have. How did you get it? How long did it take for it to happen? How many hoops did you have to jump through to get there? How did you feel after achieving that goal?   I’d love to hear your stories of achievement and success. Post them as a comment to the blog.   business growth, marketing Kimberly Reddington no no http://www.cereuswomen.com/2011/04/04/what-are-you-really-worth/ http://www.cereuswomen.com/2011/04/04/what-are-you-really-worth/#comments Mon, 04 Apr 2011 12:00:57 +0000 Kimberly Reddington http://www.cereuswomen.com/?p=1376 http://www.cereuswomen.com/2011/04/04/what-are-you-really-worth/feed/ 0 http://www.cereuswomen.com/2011/03/14/wow-your-prospects-market-using-strategies-that-match-your-personality/ http://www.cereuswomen.com/2011/03/14/wow-your-prospects-market-using-strategies-that-match-your-personality/#comments Tue, 15 Mar 2011 02:09:17 +0000 Kimberly Reddington http://www.cereuswomen.com/?p=1371 http://www.cereuswomen.com/2011/03/14/wow-your-prospects-market-using-strategies-that-match-your-personality/feed/ 1 http://www.cereuswomen.com/2011/02/27/new-facebook-change-that-will-improve-your-marketing-effectiveness/ http://www.cereuswomen.com/2011/02/27/new-facebook-change-that-will-improve-your-marketing-effectiveness/#comments Sun, 27 Feb 2011 22:45:36 +0000 Kimberly Reddington http://www.cereuswomen.com/?p=1352 http://www.cereuswomen.com/2011/02/27/new-facebook-change-that-will-improve-your-marketing-effectiveness/feed/ 2 4:01  FaceBook is launching a new change in the way you can interact with your business page that will absolutely help you to improve your marketing ...  FaceBook is launching a new change in the way you can interact with your business page that will absolutely help you to improve your marketing effectiveness with FaceBook. It's a change that you can even preview and test out now before the official launch. Please watch this video and share your thoughts about the change. I'd love to hear what you think about it. Prefer to listen to this post or download it to your mp3 player? I'd love to hear what you think about the changes. marketing, social media Kimberly Reddington no no http://www.cereuswomen.com/2011/01/24/learn-how-to-create-your-own-wordpress-blog-or-website/ http://www.cereuswomen.com/2011/01/24/learn-how-to-create-your-own-wordpress-blog-or-website/#comments Mon, 24 Jan 2011 17:46:20 +0000 Kimberly Reddington http://www.cereuswomen.com/?p=1321 http://www.cereuswomen.com/2011/01/24/learn-how-to-create-your-own-wordpress-blog-or-website/feed/ 0 http://www.cereuswomen.com/2011/01/16/using-a-marketing-calendar/ http://www.cereuswomen.com/2011/01/16/using-a-marketing-calendar/#comments Sun, 16 Jan 2011 22:45:58 +0000 Kimberly Reddington http://www.cereuswomen.com/?p=1295 http://www.cereuswomen.com/2011/01/16/using-a-marketing-calendar/feed/ 2 5:03 When I was training to be a certified Guerrilla Marketing Coach, I learned the value of creating and implementing a marketing calendar. There are many ... When I was training to be a certified Guerrilla Marketing Coach, I learned the value of creating and implementing a marketing calendar. There are many different ways that you can create a calendar for your business and the method doesn't matter as much as actually using one. I use my marketing calendar as a way to set goals for myself in my business, as well as to track my marketing results. In this video, I talk about some ways that I use my marketing calendar to determine the goals and projects I am going to complete throughout the upcoming year. Click to download a Marketing Calendar Template Prefer to listen to this post or download it to your mp3 player?     marketing Kimberly Reddington no no http://www.cereuswomen.com/2011/01/03/marketing-is-all-about-building-relationships/ http://www.cereuswomen.com/2011/01/03/marketing-is-all-about-building-relationships/#comments Mon, 03 Jan 2011 14:00:09 +0000 Kimberly Reddington http://www.cereuswomen.com/?p=1286 http://www.cereuswomen.com/2011/01/03/marketing-is-all-about-building-relationships/feed/ 1 http://www.cereuswomen.com/2010/12/20/are-you-taking-care-of-yourself/ http://www.cereuswomen.com/2010/12/20/are-you-taking-care-of-yourself/#comments Mon, 20 Dec 2010 14:00:33 +0000 Kimberly Reddington http://www.cereuswomen.com/?p=1282 http://www.cereuswomen.com/2010/12/20/are-you-taking-care-of-yourself/feed/ 0 http://www.cereuswomen.com/2010/11/14/marketing-with-impact/ http://www.cereuswomen.com/2010/11/14/marketing-with-impact/#comments Sun, 14 Nov 2010 22:45:34 +0000 Kimberly Reddington http://www.cereuswomen.com/?p=1175 http://www.cereuswomen.com/2010/11/14/marketing-with-impact/feed/ 0 00:01:01 What if you could spend the same amount of time marketing, but have a much larger impact to many more people? Marketing a business can ... What if you could spend the same amount of time marketing, but have a much larger impact to many more people? Marketing a business can take a lot of effort. It's important to leverage your marketing time and efforts. Listen to two great ways to maximize the impact your marketing can have on many more people. Prefer to listen to this post or download it to your mp3 player? For a list of speaking and teleseminar topics I can present for your business or organization, visit http://CeresuWomen.com/speaking marketing, podcasts Kimberly Reddington no no http://www.cereuswomen.com/2010/11/04/the-1-sentence-to-remember-when-marketing/ http://www.cereuswomen.com/2010/11/04/the-1-sentence-to-remember-when-marketing/#comments Thu, 04 Nov 2010 15:26:50 +0000 Kimberly Reddington http://www.cereuswomen.com/?p=1164 http://www.cereuswomen.com/2010/11/04/the-1-sentence-to-remember-when-marketing/feed/ 0 http://www.cereuswomen.com/2010/07/29/6-steps-to-great-testimonials/ http://www.cereuswomen.com/2010/07/29/6-steps-to-great-testimonials/#comments Thu, 29 Jul 2010 14:00:00 +0000 Kimberly Reddington http://www.cereuswomen.com/?p=1091 http://www.cereuswomen.com/2010/07/29/6-steps-to-great-testimonials/feed/ 0 http://www.cereuswomen.com/2010/06/03/marketing-consistently-will-help-bring-in-more-clients/ http://www.cereuswomen.com/2010/06/03/marketing-consistently-will-help-bring-in-more-clients/#comments Thu, 03 Jun 2010 14:00:22 +0000 Kimberly Reddington http://www.cereuswomen.com/?p=1000 http://www.cereuswomen.com/2010/06/03/marketing-consistently-will-help-bring-in-more-clients/feed/ 0 3:15 Many coaches, trainers, and other service professionals tend to find that their business is sporadic. In any business you will have spikes and dips in ... Many coaches, trainers, and other service professionals tend to find that their business is sporadic. In any business you will have spikes and dips in your business, but if you are like most people, it's important to your bank account to keep business coming in as consisently as possible. In order to keep getting clients on a consistent basis, it's important to market consistently. Watch this video to learn more about why it's important to set aside time each week to market your business, even if it's just a few minutes a day. Prefer to listen to this post or download it to your mp3 player? marketing, podcasts Kimberly Reddington no no http://www.cereuswomen.com/2010/04/26/stop-chasing-clients/ http://www.cereuswomen.com/2010/04/26/stop-chasing-clients/#comments Mon, 26 Apr 2010 14:03:30 +0000 Kimberly Reddington http://www.cereuswomen.com/?p=957 http://www.cereuswomen.com/2010/04/26/stop-chasing-clients/feed/ 0 http://www.cereuswomen.com/2010/04/23/shout-if-you-hate-selling/ http://www.cereuswomen.com/2010/04/23/shout-if-you-hate-selling/#comments Fri, 23 Apr 2010 13:27:18 +0000 Kimberly Reddington http://www.cereuswomen.com/?p=947 http://www.cereuswomen.com/2010/04/23/shout-if-you-hate-selling/feed/ 0 3:39 I hate selling! Ok, hate is a really strong word. I dislike selling. I really don't like when someone blatantly sells something to me. I ... I hate selling! Ok, hate is a really strong word. I dislike selling. I really don't like when someone blatantly sells something to me. I find it annoying and rude. I know that people are out there trying to run a business. I get that. I have been running businesses myself for over 15 years. Sometimes it's tough to get the clients you need. The trick I have learned is that you don't want to sell. You want to build relationships. There are many different ways to build relationships. You can network, you can ask for referrals and word-of-mouth, you can use social media. I want to tell you a story. A few years back I was on the Board of Directors for a local organization called Independent Computer Consultants Association. I was in charge of putting together a monthly newsletter for the group. The quality of this newsletter was so great that it won "Best Chapter Newsletter" for the best newsletter put out by that organziation from the whole country. The other members of the board recognized this quality and even mentioned in a meeting, "When someone does a great job when they are doing volunteer work, then just imagine how good they are when they are getting paid!" I got quite a few projects through referrals from that board of directors. By working with them even on a volunteer basis, they got to know me and what I had to offer. They don't hesitate to refer me to someone in need of my services. Watch this video to hear a story of being on the flip side of a relationship, or lack there of... Do you want to download the audio for your mp3 player? business etiquette, marketing, podcasts Kimberly Reddington no no http://www.cereuswomen.com/2010/03/22/when-you-think-your-business-should-be-doing-better/ http://www.cereuswomen.com/2010/03/22/when-you-think-your-business-should-be-doing-better/#comments Mon, 22 Mar 2010 13:23:24 +0000 Kimberly Reddington http://www.cereuswomen.com/?p=839 http://www.cereuswomen.com/2010/03/22/when-you-think-your-business-should-be-doing-better/feed/ 0 4:51 If your business isn't doing as well as you think it should, it's a good time to take a look at what you are doing. ... If your business isn't doing as well as you think it should, it's a good time to take a look at what you are doing. When a business is failing there are usually only three things going on. Either your services and products are not lined up with what your market is looking for, you are sending out the wrong message to your audience, or you are not marketing enough and in all the right places to get the exposure you need. Here's a quick video that will help you to realize what you need to do. To quit and move on, or to take the leap to give it your all and make the required changes. Want to download the audio for your mp3 player? marketing, podcasts Kimberly Reddington no no http://www.cereuswomen.com/2010/01/21/internet-radio-is-great-for-business-exposure/ http://www.cereuswomen.com/2010/01/21/internet-radio-is-great-for-business-exposure/#comments Thu, 21 Jan 2010 20:12:03 +0000 Kimberly Reddington http://www.cereuswomen.com/?p=690 http://www.cereuswomen.com/2010/01/21/internet-radio-is-great-for-business-exposure/feed/ 2 http://www.cereuswomen.com/2010/01/18/twitter-secrets/ http://www.cereuswomen.com/2010/01/18/twitter-secrets/#comments Mon, 18 Jan 2010 15:49:22 +0000 Kimberly Reddington http://www.cereuswomen.com/?p=678 http://www.cereuswomen.com/2010/01/18/twitter-secrets/feed/ 0 http://www.cereuswomen.com/2010/01/06/an-embarrassing-moment/ http://www.cereuswomen.com/2010/01/06/an-embarrassing-moment/#comments Wed, 06 Jan 2010 14:17:51 +0000 Kimberly Reddington http://www.cereuswomen.com/?p=661 http://www.cereuswomen.com/2010/01/06/an-embarrassing-moment/feed/ 0 http://www.cereuswomen.com/2009/11/02/how-are-you-speaking-to-your-clients/ http://www.cereuswomen.com/2009/11/02/how-are-you-speaking-to-your-clients/#comments Mon, 02 Nov 2009 14:00:47 +0000 Kimberly Reddington http://www.cereuswomen.com/?p=548 http://www.cereuswomen.com/2009/11/02/how-are-you-speaking-to-your-clients/feed/ 0 http://www.cereuswomen.com/2009/08/10/branding-toolkit-what-have-you-accomplished/ http://www.cereuswomen.com/2009/08/10/branding-toolkit-what-have-you-accomplished/#comments Mon, 10 Aug 2009 15:00:04 +0000 Kimberly Reddington http://www.cereuswomen.com/blog/?p=409 http://www.cereuswomen.com/2009/08/10/branding-toolkit-what-have-you-accomplished/feed/ 0 http://www.cereuswomen.com/2009/07/30/branding-who-are-youpart-2-of-5/ http://www.cereuswomen.com/2009/07/30/branding-who-are-youpart-2-of-5/#comments Thu, 30 Jul 2009 13:23:39 +0000 Kimberly Reddington http://www.cereuswomen.com/blog/?p=394 http://www.cereuswomen.com/2009/07/30/branding-who-are-youpart-2-of-5/feed/ 0 http://www.cereuswomen.com/2009/07/21/use-this-marketing-tip-to-leverage-your-old-content/ http://www.cereuswomen.com/2009/07/21/use-this-marketing-tip-to-leverage-your-old-content/#comments Tue, 21 Jul 2009 22:50:40 +0000 Kimberly Reddington http://www.cereuswomen.com/blog/?p=377 http://www.cereuswomen.com/2009/07/21/use-this-marketing-tip-to-leverage-your-old-content/feed/ 0 http://www.cereuswomen.com/2009/07/07/list-of-local-media/ http://www.cereuswomen.com/2009/07/07/list-of-local-media/#comments Tue, 07 Jul 2009 14:00:42 +0000 Kimberly Reddington http://www.cereuswomen.com/blog/?p=366 http://www.cereuswomen.com/2009/07/07/list-of-local-media/feed/ 0 http://www.cereuswomen.com/2009/06/28/become-a-leader-seth-godin-free-book/ http://www.cereuswomen.com/2009/06/28/become-a-leader-seth-godin-free-book/#comments Sun, 28 Jun 2009 18:46:52 +0000 Kimberly Reddington http://www.cereuswomen.com/blog/?p=356 http://www.cereuswomen.com/2009/06/28/become-a-leader-seth-godin-free-book/feed/ 0 http://www.cereuswomen.com/2009/05/04/the-price-you-can-charge-your-clients-is-proportional-to-your-confidence/ http://www.cereuswomen.com/2009/05/04/the-price-you-can-charge-your-clients-is-proportional-to-your-confidence/#comments Mon, 04 May 2009 14:00:09 +0000 Kimberly Reddington http://www.cereuswomen.com/blog/?p=319 http://www.cereuswomen.com/2009/05/04/the-price-you-can-charge-your-clients-is-proportional-to-your-confidence/feed/ 0 http://www.cereuswomen.com/2009/04/06/use-your-logo-everywhere/ http://www.cereuswomen.com/2009/04/06/use-your-logo-everywhere/#comments Mon, 06 Apr 2009 14:10:30 +0000 Kimberly Reddington http://www.cereuswomen.com/blog/?p=281 http://www.cereuswomen.com/2009/04/06/use-your-logo-everywhere/feed/ 0 http://www.cereuswomen.com/2009/03/23/what-are-you-doing-about-the-recession/ http://www.cereuswomen.com/2009/03/23/what-are-you-doing-about-the-recession/#comments Mon, 23 Mar 2009 13:37:39 +0000 Kimberly Reddington http://www.cereuswomen.com/blog/?p=254 http://www.cereuswomen.com/2009/03/23/what-are-you-doing-about-the-recession/feed/ 0 http://www.cereuswomen.com/2009/02/10/creating-a-compelling-sales-page-or-flyer/ http://www.cereuswomen.com/2009/02/10/creating-a-compelling-sales-page-or-flyer/#comments Tue, 10 Feb 2009 16:18:31 +0000 Kimberly Reddington http://www.cereuswomen.com/blog/?p=121 http://www.cereuswomen.com/2009/02/10/creating-a-compelling-sales-page-or-flyer/feed/ 0 http://www.cereuswomen.com/2009/01/27/is-your-newsletter-giving-away-too-much/ http://www.cereuswomen.com/2009/01/27/is-your-newsletter-giving-away-too-much/#comments Tue, 27 Jan 2009 17:35:08 +0000 Kimberly Reddington http://www.cereuswomen.com/blog/?p=74 http://www.cereuswomen.com/2009/01/27/is-your-newsletter-giving-away-too-much/feed/ 0 http://www.cereuswomen.com/2008/12/04/the-better-way-to-sell/ http://www.cereuswomen.com/2008/12/04/the-better-way-to-sell/#comments Thu, 04 Dec 2008 14:33:45 +0000 Kimberly Reddington http://www.cereuswomen.com/blog/?p=20 http://www.cereuswomen.com/2008/12/04/the-better-way-to-sell/feed/ 0 http://www.cereuswomen.com/2008/12/01/do-you-really-need-to-define-a-niche-or-core-message/ http://www.cereuswomen.com/2008/12/01/do-you-really-need-to-define-a-niche-or-core-message/#comments Tue, 02 Dec 2008 03:26:44 +0000 Kimberly Reddington http://www.cereuswomen.com/blog/?p=15 http://www.cereuswomen.com/2008/12/01/do-you-really-need-to-define-a-niche-or-core-message/feed/ 1